COVID-19

Rural Vaccine Confidence Initiative

You know better than anyone that vaccine hesitancy among rural Americans means COVID-19 will linger in rural communities for the foreseeable future – unless something more is done to increase vaccination rates.



NRHA has developed a grassroots initiative to help rural health stakeholders build vaccine confidence at the local level:
 
  • Rural hospital CEOs will champion the initiative, inviting local business, nonprofit, and faith leaders to partner in a community effort to help ensure everyone has access to real facts about the COVID-19 vaccine.
 
  • While hospital CEOs will share this campaign with anyone involved in marketing, the key to success is C-suite involvement, including serving as community champions.
 
  • To maximize the effectiveness of this effort, it is important to utilize the toolkit to provide ongoing communications now through 2022.  
 
 

Vaccine confidence communication toolkit


Free and easy to use communication tools are developed around three specific audiences:
  1. Hospitals
  2. Business/community partners
  3. Community as a whole

These materials:

 

  • Feature rural-specific messaging, based on current research
 
  • Focus on “caring for our community” and getting the real facts to promote confidence in the vaccine
 
  • Are customizable to allow for localized messaging and branding by hospitals and community partners
 
 
 
NRHA_vaccine_landingpage_banners1.jpg
 
Resources that can be customized by the hospital/marketing and shared with hospital staff and/or patients:
   
NRHA_website_100px_starterguide-(1).jpg  
  Starter guide for community champions           
 
   
NRHA_website_100px_ideastarterkids.jpg  
  Idea starter guide for kids age 5+ (new)
 
   
NRHA_website_100px_digitalguide-(1).jpg  
  Vaccine confidence digital marketing guide (new)
 
   
NRHA_website_100px_PPT-(3).jpg  
  PowerPoint presentation for employee forum
 
   
NRHA_website_100px_brochure.jpg  
  'Real facts' brochure and editable files
 
  'Real facts' brochure and editable files V2 ages 5+ (new)
 
   
NRHA_website_100px_landingpage-(1).jpg  
  'Real facts' website landing page copy
 
  'Fact check' website landing page copy V2 ages 5+ (new)
 
   
NRHA_website_100px_directmail.jpg  
 
  Direct mail to unvaccinated patients
 
  Direct mail to unvaccinated patients V2 ages 5+ (new)
   
   
NRHA_website_100px_posteroffice.jpg  
 
  Poster for provider office/hospital waiting rooms
   
   
NRHA_website_100px_patientportal-2.jpg  
  Patient portal messaging
 



 

  





 

 






 






  


 

 

 

 

 

 

 

 

 

 

 

 











 

 
   
   
NRHA_vaccine_landingpage_banners2.jpg
 
Resources that can be customized by the hospital/marketing and made available to business, nonprofit, and faith leaders who partner in the initiative include:
   
NRHA_website_100px_FAQsheet.jpg  
  Role of community partners FAQ V2 (updated)
 
   
NRHA_website_100px_ideastarter.jpg  
  Idea-starters for community partners
 
   
NRHA_website_100px_PPT-(1).jpg  
  PowerPoint presentation to educate employees
 
   
NRHA_website_100px_brochure-(1).jpg  
  'Real facts' brochure and editable files
 
  'Real facts' brochure and editable files V2 ages 5+ (new)
 
   
NRHA_website_100px_RealFactshandout-2.jpg  
  'Real facts' handout
 
   
NRHA_website_100px_postercommunity.jpg  
  Office posters with diversity options (English)
 
  Office posters with diversity options (Spanish)
 
   


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 


 

 


 
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NRHA_vaccine_landingpage_banners3.jpg
 
Resources that can be customized by the hospital/marketing and disseminated throughout the community include:
   
NRHA_website_100px_brochure-(2).jpg   'Real facts' brochure and editable files (English)
 
  'Real facts' brochure and editable files V2 (new)
 
  'Real facts' brochure and editable files (Spanish)
   
NRHA_website_100px_RealFactshandout-2-(1).jpg  
  'Real facts' handout (English)
 
  'Real facts' handout (Spanish)
 
   
NRHA_website_100px_social.jpg  
  Digital/social media post images
 
  Digital/social media post infographics V2 ages 5+ (new)
 
   
NRHA_website_100px_postercommunity-(1).jpg   Community posters with diversity options (English)
  Community posters with diversity options (Spanish)
 
  Community posters V2 ages 5+ (English PDFs) (new)
  Community poster files V2 ages 5+ (design files) (new)
   
NRHA_website_100px_doorhanger.jpg  
  Door hanger (English/Spanish)
 
   
NRHA_website_100px_printad.jpg

  English print ads (editable branding/copy)
  Spanish print ads (editable branding/copy)
  English print ads V2 ages 5+ (editable design) (new)
  English print ad files V2 ages 5+ (editable design) (new)
  English display ads V2 ages 5+ (editable brand/copy) (new)
   
NRHA_website_100px_radio-2.jpg  
  English radio ad scripts
 
  Spanish radio ad scripts
 
   
NRHA_website_100px_email.jpg  
  Email template for community partners
 
   
NRHA_website_100px_newspaperarticle.jpg  
  Articles for newspapers, newsletters, bulletins V1
 
  Articles for newspapers, newsletters, bulletins V2 (new)
 
   
NRHA_website_100px_video.jpg  
  'Believe' multimedia video for social media/website
 
   
NRHA_website_100px_PPT-(2).jpg  
  PowerPoint presentation for the community
 
   
   

















































































 

 

 
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Software requirements


Adobe Acrobat Pro should be used to add your organization’s logo and customized text to the file. The toolkit tactics have been built using the Forms functionality in Adobe Acrobat Pro to offer customization of the PDF templates. 

Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.

Adobe Creative Suite/InDesign files are also available for customization of templates.
 
 

Questions


For more information about the Rural Vaccine Confidence Initiative Toolkit or customization support, contact NRHA’s communications team.