COVID-19 Vaccine Resources

Vaccinating rural communities to mitigate the COVID-19 pandemic is no simple task and NRHA understands the unique issues and viewpoints you face as a rural health stakeholder leading the way.

Although many resources are currently available, we know materials focused rural audiences will be most effective in reaching our communities. Because of this, NRHA has curated the following tools to assist you immediately and allow you to easily distribute and co-brand by adding your organization’s logo.

This resource library includes conversation starters and public service announcements developed in partnership with the COVID Collaborative, Health Action Alliance, and the Ad Council that can help rural employers, small business owners and public sector employers share vaccine facts and improve vaccination access for employees and families.


If your organization has produced relevant rural COVID-19 vaccine resources that you do not see below, contact NRHA to request their inclusion.

Tools for Community Leaders

Community Toolkit for Addressing Health Misinformation
This tool provides specific guidance to individuals, health care professionals and administrators, teachers, school administrators, librarians, and faith leaders to understand, identify, and stop the spread of health misinformation in their communities.
NRC-RIM: Easy-to-customize vaccine campaigns for your community
Three campaigns that support vaccine confidence in refugee, immigrant and migrant communities, complete with translations and easy drag-and-drop templates.
NRC-RIM: Vaccines for Children
Unvaccinated children, even when they have no symptoms, can still infect people around them. Communities are safest when children are vaccinated. 

NRHA: COVID-19 Vaccine Talking Points

Facts and messages based on NRHA research that address the vaccine questions and concerns of rural residents.
NRHRC: COVID-19 vaccine confidence communication toolkit
Provides organizations easy access to customizable communication templates including print ads, posters, brochures, social media posts, and online resource guides.
Addressing COVID-19 Vaccine Hesitancy in Rural Communities Op-Ed
Rural, localized op-ed template for community leaders.

Changing the COVID Conversation: Communications Cheat Sheet

Tips on language that can influence perceptions of COVID-19 vaccines developed by the deBeaumont Foundation.

COVID-19 Vaccine Confidence Rapid Community Assessment Guide

A guide to understanding your community’s needs regarding the vaccine developed by the CDC.

Tools for Health Care Leaders

Leading maternal care organizations strongly urge COVID-19 vaccination (new)
joint statement between the American College of Obstetricians and Gynecologists; American Academy of Family Physicians; American College of Nurse-Midwives; American Society for Reproductive Medicine; Association of Women’s Health, Obstetric and Neonatal Nurses; National Hispanic Medical Association; National Medical Association; National Rural Health Association; Nurse Practitioners in Women’s Health; Society for Maternal-Fetal Medicine
NRC-RIM: Keeping employees safe
Both employers and their partners in community organizations can take steps to prevent and mitigate COVID-19 in the workplace.
NRHA: Physician Op Ed Template
Clinician specific op-ed to be used in publications developed by the National Rural Health Association.

From Concern to Confidence: How Physicians Can Build Trust in COVID-19 Vaccines

Six things clinicians can do to improve vaccine acceptance among patients developed by the deBeaumont Foundation.
Public Service Announcements from Doctors 
PSAs from House GOP Doctors Caucus on why they got vaccinated developed by the deBeaumont Foundation.
Vaccination Community Toolkit
Audience-specific toolkits that will allow health care teams to build confidence in the vaccine developed by the CDC.


Tools for Faith Leaders

Father Bob Schremmer on the importance of community vaccination
A Roman Catholic priest promotes vaccine uptake in a promotional video from United Methodist Health Ministry Fund, encouraging you to make your own.
NRC-RIM: Outreach to Faith Based Organizations
Tips for connecting and collaborating with faith-based organizations during COVID-19 developed by the National Resource Center for Refugees, Immigrants, and Migrants.

AIM: How Can Faith Leaders Help End the COVID-19 Pandemic

Guidance for faith leaders to build vaccine confidence within their community developed by the Association of Immunization Managers.

Tools for Agricultural Leaders


NCFH: COVID-19 Resources for Agricultural Workers

COVID vaccine materials in numerous languages including videos, social media resources, documents, and audio/radio files developed by the National Center for Farmworker Health.

AgriSafe Network: COVID-19 Rapid Response webinars

On Demand webinars on COVID-19 response tailored for agricultural workers  and developed by the AgriSafe Network.

Fact Sheets


HHS: Ways to Ensure Your Community Gets COVID-19 Vaccines

Flyer on how to ensure vaccine availability for rural communities developed by HHS' We Can Do This COVID-19 Public Education Campaign.
HHS: About the COVID-19 Vaccines
Flyer with information on vaccines for rural communities developed by HHS' We Can Do This COVID-19 Public Education Campaign.

Frequently Asked Questions

NRC-RIM: Talking about COVID-19 vaccines while building trust
These guides equip readers with the skills to answer questions about COVID-19 vaccines and participate in conversations with others, ultimately supporting vaccine confidence in their communities.

NRC-RIM: Community Response for Common Questions

How client-facing staff can help answer COVID-19 vaccine questions developed by the National Resource Center for Refugees, Immigrants, and Migrants.

Posters and Infographics

HHS: Protect Your Community and Yourself with a COVID-19 Vaccine
Infographic to build vaccine confidence in rural communitiesdeveloped by HHS' We Can Do This COVID-19 Public Education Campaign.

Social Media

CDC: COVID-19 Vaccine Social Media Toolkit
Range of social media tools to help promote COVID-19 vaccines, safety, benefits, effectiveness, etc. including Facebook, Instagram, and Twitter developed by the CDC.
West Virginia COVID-19 Vaccine Campaign Social Media Kit
Social media kit with graphics, sample posts, and printable materials for rural communities developed by the West Virginia Center for Rural Health Development.

Data and Surveys

CDC: COVID Data Tracker
Daily maps and charts tracking cases, deaths, and trends at a national, state, and county level maintained by the CDC.
CDC: Disparities in COVID-19 Vaccination Coverage Between Urban and Rural
Research on the disparities of COVID vaccination between rural and urban counties compiled by the CDC in its Morbidity and Mortality Weekly Report.
HHS: Vaccine Hesitancy for COVID-19 estimates
State, county, and sub-state level predictions of hesitancy rates using April 2021 households survey data developed by the US Department of Health and Human Services.
Rural Hospital Healthcare Personnel & COVID Vaccination Survey Results
Report on findings from a survey of rural hospital leaders on
COVID vaccine rates among personnel developed by the Chartis Center for Rural Health.
KFF: Vaccine Hesitancy in Rural America
COVID-19 Vaccine Monitor findings from interviews of rural adults on vaccine intentions developed by the Kaiser Family Foundation.

Success Stories and Promising Practices

COVID-19 Vaccine Confidence Best Practices (coming soon)
COVID-19 Vaccine Confidence Best Practices developed by NRHA's Rural Community Health Initiative.
GHPC: COVID-19 Vaccine Rollout in Rural Communities

Focus group findings on COVID-19 vaccine rollout experience in rural communities developed by the Georgia Health Policy Center.


Funding Resources

NRC-RIM: COVID-19 Funding Resources for Refugees, Immigrants, & Migrants
Summary of funding opportunities and application resources for COVID-19 vaccination activities developed by the National Resource Center for Refugees, Immigrants, and Migrants.
RHIHub: Rural Response to COVID-19 Funding & Opportunities
Listing of funding opportunities for rural communities in COVID-19 response developed by the Rural Health Information Hub.

Further resources

You can also review the list of general COVID-19 resources compiled by NRHA throughout the pandemic.

The Health Action Alliance has provided the following additional resources for rural business owners and employees:


  • Small Business Resources: A comprehensive guide to help small businesses support employees, customers, and communities with vaccines, staff communication tools, and a checklist of simple vaccination steps. 
  • Tips for Rural Business Owners: A checklist of actions, audience insights, and message guidance for rural communities including vaccine talking points.
  • Employee Communications Templates: Conversation guides, social media content, email and other internal communication, tips for finding speakers, audience insights, and other ready-to-use tools.
  • Vaccines101 Video Series for Employees: Short video clips on topics including the science behind vaccinations, vaccine efficacy and safety, and what you can expect when you get vaccinated.
  • Tips for Safer Workplace Returns: Guidance on mitigating transmission of COVID-19, supporting workers' mental health and other needs, and more. 

The Ad Council has provided additional resources specifically for rural communities.


NRHA curated this concise, rural-focused resource library in partnership with membership organizations of the COVID Collaborative, the Health Action Alliance and the Ad Council, in order to help rural leaders engage their communities in vaccine conversations.